James Rock

Freelance UI Consultant

Highly proficient developer with over 10 years commercial experience. Whatever I do; I do it well. Also husband, father, musician, magician, writer and editor.

Radley Yeldar

March 2019 for 2 weeks

Returned to Radley Yeldar to build their website. See ry.com.

Studio 2br

November 2018 for 9 weeks

Produced the studio's website, based on Craft CMS. See 2br.com.

We had the pleasure of working with James over several months on a web based project. The project was based on a CMS he was unfamiliar with but he was fast to get his head around it. James was able to seamlessly adapt to our way of working and was quick to (repeatedly) turn our ideas into reality. Looking forward to working with him again soon. - Tyson Edwards, Senior Designer at Studio 2br.


March 2017 for 20 months

Working as part of HSBC's Connect Transformation team, initial responsibilities were to develop upon an existing internal platform, which was later re-written in React, before being handed over to off-shore teams. Other responsibilities included drafting technical design proposals, liaising with an external creative agency, technical documentation, supporting off-shore teams and managing code merges.

GFM CleverGames

November 2015 for 12 months

Produced a Fantasy Football game for Sky Sports which sees regular TV promotion and is played by over 100,000 users each game round. Features include live scoring, live player stats, live leaderboards and live leagues. I was front-end lead on the project for the duration, within a small five-person team.

James is a highly skilled front-end developer with a very keen awareness of the overall user experience. The combination of design skills, knowledge and understanding of development and quick pace of delivery made James a very valuable member of our team. The end result of the product is testament to James' input and support he gave the project over the time he worked on it. It was a pleasure to work alongside him. He made a big impact on the entire team. - Cerven Cotter, UX Lead at GFM.

Rabbit & Hare / Royal Bank of Scotland

September 2015 for 7 weeks

Worked as consultant at RBS to develop a responsive prototype as part of an overhaul of their NatWest commercial banking platform. Responsibilities were to ensure that any technical limitations were not exceeded, to contribute ideas, and to respond to feedback from regular rounds of user testing.


July 2015 for 6 weeks

Maintained various high-traffic sites during an extended period of leave cover.


June 2015 for 1 week

Produced a responsive micro-site for a well-known car manufacturer.


June 2015 for 3 weeks

Produced a 'heart disease risk calculator' for a well-known healthcare brand.

Radley Yeldar

May 2015 for 6 weeks

Produced a range of responsive components for shell.com.

I had the pleasure of working with James on a small site prototype. The turn around was quick, he was only with us for a few weeks, but his attention to detail was very impressive. He matched my designs perfectly which saved me having to spend a lot of time on QA. That in turn enabled us to work closely together to fine tune and tweak the interactions and responsive layouts of the prototype. In short we got a lot done in a short amount of time which looked and worked beautifully. - Tony Goff, Freelance Designer.


March 2015 for 5 weeks

Produced two fully responsive sites.

Ogilvy & Mather

February 2015 for 3 days

Produced a responsive micro-site for a well-known cosmetics brand.


January 2015 for 1 day

One-day consultancy placement providing general technical direction for the design and implementation of a responsive framework.

James was hired to work with me in a consultancy role to provide technical direction for the implementation of a responsive framework. I found James to be extremely knowledgeable and a pleasure to work with. I would strongly recommend James to anyone seeking advice, technical direction or strong front-end skills. - Wayne Lavender, Front-end Developer.

The BIO Agency

November 2014 for 2 months

Produced various responsive components as part of an overhaul of a leading animal charity's website.

Like Digital

October 2014 for 1 week

Produced a responsive micro-site.


August 2014 for 7 weeks

Retrofitted an established website for clothing brand Fat Face to be fully responsive.

Space 66

July 2014 for 4 weeks

Produced a responsive micro-site for a US-based healthcare brand.


May 2014 for 5 weeks

Produced a responsive 'Foreign Exchange Calculator' component as part of an overhaul of one leading high-street bank's online offering.

Maynard Malone

February 2014 for 3 months

Produced a responsive micro-site as part of an international promotional campaign for Ben & Jerry's ice cream.

I worked with James at Maynard Malone on projects for Ben & Jerry's. He is a very skilled front-end developer with a considerable talent for translating customer requirements, corporate graphic designs and Agile iterative development into robust, fluid and responsive designs. He is easy to communicate with on both a personal and technical level and he an asset to anyone requiring their front-end code to work right first time. - Brian Butterworth, Freelance PHP Developer.


December 2013 for 1 month

Produced a 'Postage Finder' web-app for Post Office.

Vivid Lime

October 2013 for 1 month

Produced a fully responsive website for CAT Phones.


September 2013 for 3 weeks

Produced a 'Perfect Bar' web-app for Heineken. Features include dynamically rendered visuals of suggested pump, fridge and product placement configurations for a range of outlet types based on research data.

Vivid Lime

September 2013 for 2 weeks

Produced a responsive micro-site for an event held by Club Carlson.


February 2013 for 6 months

Produced and refactored various components for both nectar.com and Nectar API.

Derwent Capital Markets

August 2012 for 6 months

Produced a feature-rich financial spread-betting web-app for a financial start-up. Working closely alongside company CTO (Java developer), I was front-end lead for the duration of the project. Features included real-time market data, live 'sentiment' analysis, and a fully customisable widget-based interface.


August 2010 for 2 years

Developed and maintained a business-critical restaurant booking app (Flash, ActionScript 3) and accompanying JavaScript API, configuration tool and automated test suite.

Winona e-solutions

February 2009 for 18 months

Produced and maintained various front-end components and frameworks. Also proactively overhauled the entire front-end of the company's white-label offering.


March 2007 for 11 months

Produced a Flash game and several micro-sites for household brands.


Many personal projects can be found on my GitHub page at github.com/jamesrock.